Our Technology
CortexaCore is a pioneering Eye to Brain technology platform that enables governments, global companies, defence sectors and major marketing agencies to understand how people truly process information. It moves far beyond surface level metrics or self reported opinions and provides a direct window into subconscious cognitive responses.
At the core of CortexaCore is a breakthrough neuroscientific innovation. It is the first system to integrate brain imaging data and eye tracking data into a single AI model purpose built by our team. During a dedicated calibration phase CortexaCore records neural activity and eye movements at the same time as people view different types of content. This produces a unique dataset that trains our proprietary Eye to Brain algorithm to recognise how small micromovements in the eyes correspond to activation patterns in brain systems linked with attention, emotion, memory, valuation and cognitive control.
Once trained this model allows eye tracking to operate as a practical and non invasive proxy for subconscious brain responses. In real world applications such as refining government communication, testing advertising, improving emergency messaging, validating defence interfaces or optimising websites CortexaCore only requires eye tracking data. The AI then accurately infers underlying brain like states without needing the cost or complexity of neuroimaging equipment.
CortexaCore shows not only where people look but what the brain is doing while they look. It identifies how quickly attention is engaged, whether information feels trustworthy or rejected, whether viewers experience cognitive ease or overload, whether messages are encoded into memory or dismissed and whether communication builds confidence or unintentionally undermines it.
CortexaCore translates advanced neuroscience into clear and actionable insights that can be used by marketing teams, government communicators, defence partners and strategic leaders. It enables better design, stronger communication and more effective decision making across critical environments. All of this is delivered through an accessible platform .