Eye-to-Brain Intelligence for Marketing, Creative and Product Success

CortexaCore helps marketing teams, creative agencies, and product developers understand how people truly respond to content, campaigns, and products at a subconscious level.

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Our patented eye-tracking system and proprietary Eye-to-Brain AI model measure real-time acceptance versus rejection, emotional engagement, attention, cognitive load, and memory impact. This delivers objective insights that traditional focus groups and surveys cannot provide.

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Key Applications

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CortexaCore is used throughout the creative and product development process to evaluate marketing campaigns and advertising content before launch to maximise impact and minimise rejection. It allows teams to test and refine creative assets frame-by-frame, identifying which visuals, messaging, tone, and narrative structures drive the strongest positive response. The platform also optimises brand storytelling, video content, and digital experiences by understanding subconscious attention patterns and emotional resonance.

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In product development, CortexaCore assesses products in their early stages, from concept cars and automotive prototypes to property marketing materials and real estate campaigns, to determine which features, designs, and messaging generate the highest subconscious acceptance and purchase intent. It further supports testing of retail environments, store layouts, shelf positioning, and point-of-sale materials to improve customer engagement and sales performance. Finally, it measures how different demographics respond to creative concepts and product experiences, enabling more precise and effective targeting.

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The Advantage

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By understanding subconscious reactions early in the creative and development process, you can reduce the risk of campaigns or products failing to connect, increase emotional connection, trust, and purchase intent, improve creative effectiveness and ROI, and make confident, data-driven decisions throughout the development cycle.

CortexaCore turns advanced neuroscience into practical, actionable intelligence, helping marketing, creative, and product teams create content, campaigns, and products that truly resonate and deliver measurable results.

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See how people really respond.

Create marketing and products that make an impact.